EN_GB 
JA The race is on, and the start line has now been firmly confirmed!
Among the familiar teams that have dominated the field, most notably the Financial Times, NIKKEI and ASICS, we are once again set for an exciting and competitive race.
This year, we are also delighted to welcome new sponsors joining the lineup for the very first time, including ABEAM, MARSH, and Ueshima Coffee Company, whose support brings fresh energy and enthusiasm to the race.
"ABeam Consulting is honored to join the 3rd UK Ekiden as a corporate partner. As a global consulting firm originating from Japan, supporting the spirit of "Ekiden"—a cultural cornerstone that embodies teamwork, resilience, and unity—here in the UK is a deeply meaningful milestone for us. Through this event, we aim to not only enhance employee engagement but also foster deeper, more personal connections with our valued clients. The act of passing the tasuki (sash) mirrors our commitment to supporting the growth of Japanese and global economies through seamless collaboration. We are excited to share this unique aspect of Japanese heritage with the UK community and look forward to every step of this journey together."
"Being part of the UK Ekiden race is a true reflection of our commitment to teamwork, wellbeing and community engagement. This race is more than a competition – it’s a moment of pride that unites cultures and corporations, blending the finest of Japanese and British athletic, business and academic traditions. Together we forge stronger international bonds, celebrating team spirit and collaboration that truly matters in today’s connected world."
At the same time, we are thrilled to see the return of valued sponsors who have been part of this journey in previous years. Now entering their second and third year with us, Daiwa Capital Markets and Japanese Airlines continue to demonstrate their ongoing commitment and support, helping to make the UK Ekiden an even bigger and better race.
“Daiwa Capital Markets Europe is pleased to continue its support for the Ekiden as it enters its third year in the UK. As a firm with deep roots in Japan and a long-standing presence in the UK, the race has a natural resonance for us. The Ekiden celebrates teamwork, resilience and trust, with each individual runner contributing to a shared goal, and that spirit reflects the way we work with our colleagues and clients every day. We are proud to play a role in an event that showcases such a distinctive Japanese sporting tradition, while strengthening the ties between Japan and the UK.”
A sponsor since Year 2, Japan Airlines has gone far beyond supporting the race. Last year, the airline even brought specially sourced wood from Kagoshima, Japan, which was used to create our Racers trophy ‘The Ridding Cup’.
Japan Airlines are thrilled to support the UK Ekiden again this year. This event continues to embody the best of our shared values, promoting perseverance, teamwork, and camaraderie. Japan Airlines endeavours to connect the cultures and minds of people residing in both the UK and Japan, focusing especially on our treasured youth who will build on our centuries-old relations. We look towards a brighter common future, adding value to their well-being and livelihood.
Find out who else is running in Year 3.
