JA 
EN_GB 
Behind every amazing sport is an impressive sporting brand. We are proud to announce continued sponsorship from ASICS, a global sportswear brand, for the FT Nikkei UK Ekiden Year 3.
Last year I had the chance to run at the UK Ekiden myself - and the moment I passed the tasuki sash, I felt something special. Ekiden isn't just about speed; it's about trust, teamwork, and the human connection that comes from running for your teammates. As UK Ekiden enters Year 3, ASICS is proud to return as a sponsor, and we hope this uniquely Japanese long distance relay culture will take root here in the UK - especially within its strong university sporting tradition - and inspire even more people to run together.